Here's a fun idea to help you get a better handle on your web site content. Generate a Word Cloud using Wordle for your company blog or a specific page on your web site. The word cloud illustrates the words on your site giving more prominence to the words that occur most frequently. You can discover this kind of information using various keyword tools that I'll be covering in the coming weeks, but the word cloud gives you a visual that is easy to understand.
The following word cloud was generated off of the RSS feed for the 39ideas.com blog this month. You can tell from the cloud that we've been focused on things related to web pages such as keywords, search, SEO and grid layouts which has pretty much been the focus so far.
Give it a try on your own web content and discover what you're really promoting on your web site.
Create your own Wordle!